Aerospace & Defense • March 27, 2025

When to Pivot, When to Push: Navigating Change While Staying True to Your Vision as an A&D CEO 

Balancing Vision and Adaptability in A&D

Aerospace and defense (A&D) companies operate on long cycles, but the environment around them never stands still. CEOs need a steady vision yet must recognize when conditions call for a shift. Pivot too soon, and a viable plan gets abandoned. Hold steady when change is necessary and ground is lost.

A clear vision keeps companies from making reactionary moves, but rigidity carries its own risks. The right balance comes from knowing when to stay the course and when to adjust. That takes visibility. Delays, quality issues, and inefficiencies don’t appear overnight—they build over time. Leaders who catch those weak points early can adjust before minor problems become major setbacks.

Failing Fast Without Breaking What Works

Tech companies like to say, “Move fast and break things.” That mindset doesn’t work in aerospace and defense. The costs of failure—financial, operational, and regulatory—make that thinking reckless. Compliance, safety, and quality always come first. However, refusing to experiment creates a different kind of risk.

The key is controlled testing. Digital twins, AI-driven modeling, a model-based enterprise (MBE) focus, and structured data help teams simulate changes before they reach the shop floor. Running small, well-structured tests keeps innovation moving without jeopardizing operations. Failures will happen, but they should happen in places where they provide insight, not disruption. The goal is to refine processes without risking contracts, stability, or safety.

Setback or Market Shift? Knowing the Difference

Every company faces setbacks. Late deliveries, supplier issues, and workforce constraints demand better execution, not a complete strategic shift. But sometimes, the market moves in a way that requires a fundamental change. The challenge is knowing the difference.

Data provides clarity. A slowdown in orders for one program might be cyclical, but a long-term drop across multiple programs signals a shift in demand. A spike in production costs might stem from short-term supply chain disruptions, but sustained increases call for a deeper look at pricing structures, automation, or supplier strategy.

Listening to customers and partners matters just as much as watching the numbers. Often, shifts become apparent to those working closest to the problem before they show up in reports. Leaders who engage directly with customers and suppliers gain an early view of where the market is heading. When that insight aligns with data, decision-making gains real precision.

Navigating Change Without Losing Stability

Recognizing the need for a shift is one thing. Executing it without weakening the business is another. A poorly timed pivot confuses teams, disrupts programs, and creates more uncertainty than it resolves.

When change is necessary, execution needs to be steady. Teams should know what will change, what will stay the same, and how decisions connect to long-term strategy. Overcorrecting can weaken a company’s identity. A&D firms with decades of expertise in a specific area can lose their competitive edge if they chase every new opportunity without maintaining focus.

Execution depends on having the right visibility. Without clear operational data, adjustments risk introducing new inefficiencies instead of resolving existing ones. Leaders who can connect decisions to real-time execution avoid guesswork and keep momentum intact.

Staying True While Staying Ahead

One of the things I’m most proud of with iBase-t’s Solumina platform is how we purposefully designed it to solve A&D leaders’ specific challenges. Visibility, execution, and adaptability determine whether a company can navigate change without losing stability. Solumina helps leaders introduce and refine changes in a controlled way, tracking quality and efficiency trends in real time and ensuring new processes integrate smoothly with production. Explicitly designed for A&D manufacturing, it brings production, quality, and engineering together in a single system, reducing friction when priorities shift. Knowing when to push forward and when to adjust course will always be one of the most complex decisions in leadership. The strongest companies stay true to their vision while keeping the flexibility to adapt. If you’re thinking about refining that balance in your organization, I’d welcome a conversation on how iBase-t can help.

Naveen Poonian
About the Author

Naveen Poonian

As iBase-t’s Chief Executive Officer, Naveen is responsible for aligning organizational and departmental objectives with the company’s vision and mission statement through the implementation of strategic initiatives that result in greater organizational efficiency, rapid growth, and scalability.

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